WKD original Vodka's Slogans & Taglines

WKD is a British alcopop brand that defined the 1990s ready-to-drink revolution with its playful spirit and unmistakable blue hue. Launched in 1996 by Beverage Brands, the name WKD is pronounced "wicked"—London street slang for "good"—instantly signalling its youth-centric identity. Unlike many competitors that used wine-based alcohol, WKD Original is crafted with triple-distilled vodka, a secret recipe that has remained unchanged since inception. Its iconic slogan, "Have you got a WKD side?" became a cultural catchphrase, encouraging consumers to embrace their mischievous, fun-loving alter ego. By 2006, AC Nielsen ranked it as the UK's number-one ready-to-drink alcopop, with the sickly-sweet WKD Blue achieving cult status among a generation. With a vibrant range spanning Iron Brew, Berry Blast, and Orange & Passionfruit, WKD continues to prove that a little wickedness, bottled with bold colour and real vodka, can turn any night into a celebration.