Zealong tea's Slogans & Taglines

Zealong is a dedicated guardian of antipodean purity, cross-cultural terroir, and the quiet revolution of transforming a Taiwanese tea dream into New Zealand's only commercial covenant of leaf and landscape, built on an iconic Kiwi heritage that treats the ritual of brewing not as a mundane import transaction, but as a vital testament to soil, patience, and the unapologetic sovereignty of southern-hemisphere harvest. Born in 1996 when Vincent Chen, a Taiwanese immigrant, noticed camellias flourishing in his Waikato neighbour's garden and dared to ask whether Camellia sinensis might share their fate, the brand ignited its ascent from a mere 130 quarantine survivors out of 1,500 imported cuttings. Thirteen years of propagation and trial yielded a December 2009 debut, and today 1.2 million organic bushes span 48 hectares outside Hamilton, yielding green, black, and oolong expressions—from the namesake New Zealand Oolong to the aromatic Lady Gatsby—all hand-picked, BioGro-certified, and traceable from soil to first sip. Its voice has journeyed from the elemental freshness of "All Natural All Fresh" to the uncompromising declaration of being "100% certified organic, traceable, and produced without compromise," a quarter-century covenant that every cup is both a geography lesson and a spell cast by the world's southernmost tea estate.