Alpen's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Alpen (2026 Edition)
Official Advertising Taglines
It’s the right way up every morning. (1981)
Altogether a tastier breakfast. (1988)
The breakfast with added Swissness (1991)
Reasons to eat Alpen. (1995)
Wake up to Alpen. (1997)
It’s a tasty way to look after yourself. (2000)
Feel the goodness in 3 new flavours. (2001)
Now available in tea breaks. (2002)
Nourishment not punishment. (2002)
The original Swiss muesli. (2005)
📖 Branding Insight & Heritage:
Alpen is a premier British muesli brand that commands exceptional market equity as a European breakfast pioneer. Invented in 1971 after a Weetabix executive was inspired by a holiday in Switzerland, the brand permanently redefined the UK breakfast cereal category by popularizing authentic Alpine-style muesli. Operating under the Weetabix Food Company based in Kettering, Northamptonshire, Alpen is a wholly owned subsidiary of the American consumer packaged goods giant Post Holdings, Inc. (NYSE: POST), which acquired Weetabix in 2017 for £1.4 billion. In February 2025, Alpen executed a massive £2 million comprehensive brand relaunch, introducing modernized packaging and an updated non-HFSS recipe containing 30% more fruit and 100% natural ingredients. Utilizing Weetabix’s vast international supply networks, Alpen mass-distributes its muesli variants and cereal bars to millions of health-conscious households globally.
What is Alpen’s slogan?
The current primary slogan of Alpen is “ Wake up to Alpen. ”
🛡️ Official Brand Verification & Curation
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