Ambrosia's Slogans & Taglines

Ambrosia is a British food brand founded in 1917 by Albert Morris in Lifton, Devon, on the Devon-Cornwall border. Originally established as a creamery producing dried milk powder for infants using milk from local farms—where most cows were the distinctive Red Ruby breed—the brand quickly gained the attention of the British military during World War I. Just before World War II, Ambrosia became the first company to produce creamed rice pudding ready in a tin, and during the war the vast majority of production was placed in Red Cross food parcels. After the war, the brand relaunched the product alongside creamed macaroni pudding. Core offerings today encompass custard, rice pudding, porridge pots, and the deluxe range made with fresh cream and Madagascan vanilla, all manufactured at the historic Lifton creamery using West Country milk. Brand messaging has been anchored for generations by the iconic slogan Devon knows how they make it so creamy, reflecting the brand's deep connection to its Devonshire origins. Other slogans have included Full of dairy goodness and Welcome home to Devon. Today, Ambrosia sells over 70 million packs annually and remains a core brand within the Premier Foods portfolio, alongside Bisto, Branston, and Hovis.