Britain’s favourite butter. (1976)
Anchored in nature. (2001)
From the Anchor dairy. Pure and simple. (2004)
What’s in your tub? (2006)
The free-range butter company. (2009)
Goodness feeds greatness. (2016)
Since 1886. (2018)
Anchor is a brand of dairy products that was founded in New Zealand in 1886, and is one of the key brands owned by the New Zealand based international exporter Fonterra Co-operative Group.
Anchor’s slogan is “What’s in your tub?”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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