Beech-Nut's Slogans & Taglines

Beech-Nut Nutrition Corporation is a dedicated champion of infant nourishment, parental trust, and the relentless transformation of processed baby food into real, recognizable food, built on a Canajoharie heritage that treats strained fruits and toddler snacks not as cold commodity purees, but as the vital foundation of a child's first relationship with nutrition. Since 1891, when Raymond P. Lipe, John D. Zieley, and Bartlett Arkell founded The Imperial Packing Company to produce Beech-Nut ham, and 1931 when Clark Arkell introduced the first jarred baby foods in glass rather than tin, the company has evolved from a regional meat packer into America's most trusted advocate for transparent infant feeding. Its slogans have journeyed from the clarifying "This is not baby food; This is real food for babies" to the playful "Small Is Big Here," reflecting a mission to make every ingredient legible and every meal purposeful. The portfolio spans Naturals, Organics, and Classics lines of jarred and pouched purees, cereals, and toddler snacks. Today, under the Swiss Hero Group since 2015, Beech-Nut continues to prove that the most profound baby food innovation is simply refusing to hide what is inside the jar.