Branston's Slogans & Taglines

Branston is a British food brand founded in 1922 in the village of Branston, Staffordshire, originally established by Crosse & Blackwell to produce the original Branston Pickle. The recipe was developed by a team of local housewives, combining a unique blend of diced vegetables—including swede, carrots, onions, and cauliflower—with a tangy, sweet-and-sour sauce matured in vinegar. The distinctive chunky texture and complex flavour profile quickly established Branston Pickle as a beloved British pantry staple, traditionally served with cheese, ploughman's lunches, and sandwiches. Core offerings today span the original Branston Pickle alongside a range of condiments, sauces, baked beans, and ready meals, all manufactured under the Mizkan Euro brand. The brand has maintained its iconic jar design and heritage recipe for over a century, adapting to modern tastes with reduced-sugar and organic variants. Today, Branston remains one of Britain's most recognisable food brands, synonymous with the quintessential ploughman's lunch and a cornerstone of the UK condiments market.