Butterfinger's Slogans & Taglines

Butterfinger is a candy bar created in 1923 in Chicago by the Curtiss Candy Company. Founded by Otto Schnering, its name was chosen through a public contest, derived from a slang term for someone clumsy—reflecting the bar's crumbly, flaky texture. Made from freshly roasted peanuts blended into a crispy peanut butter core and smothered in milk chocolate, it was marketed as "crispety, crunchety, peanut-buttery." The brand's defining era came in the 1990s with its iconic partnership with The Simpsons, featuring Bart Simpson and the legendary slogan "Nobody better lay a finger on my Butterfinger." After passing through Standard Brands, Nabisco, and Nestlé, the brand was acquired by Ferrero in 2018. The 2019 "Better Butterfinger" campaign introduced a revamped recipe with higher cocoa and milk content, and in 2024, the Simpsons returned to packaging for the centennial celebration. Today, it remains a symbol of American candy culture and the enduring belief that a bold crunch can make a candy bar unforgettable.