Cadbury Creme Egg's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Cadbury Creme Egg (2026 Edition)
Official Advertising Taglines
Can't Resist Them. (Early 80's United Kingdom)
The "How Do You Eat Yours?" campaign begins. (1985 United Kingdom)
Nobunny Knows Easter Better than Cadbury. (Mid 80's-Present United States)
Don't get caught with egg on your face. (1985–1996 New Zealand)
The first television campaign to use the "How Do You Eat Yours?" theme, featuring the zodiac signs. (1990–1993 United Kingdom)
Spitting Image characters continued "How Do You Eat Yours?" (1994–1996 United Kingdom)
Matt Lucas, with the catchphrase "I've seen the future, and it's egg shaped!" (1997–1999)
The "Pointing Finger" (2000–2003 United Kingdom)
The "Roadshow" finger (2004 United Kingdom)
Licky, Sticky, Happy. (2005 United Kingdom)
Eat It Your Way. (2006–2007 United Kingdom)
Here Today, Goo Tomorrow. (2008–2009 United Kingdom)
Unleash the Goo. (2008–2009 Australia New Zealand)
Release the Goo. (2009 Canada)
You'll Miss Me When I'm Gone. (2010 United Kingdom)
Goo Dares Wins. (2011 United Kingdom)
Get Your Goo On! (2011 Australia)
Gooing For Gold. (2012 United Kingdom)
It's Goo Time. (2012 Australia)
Have a fling with a Creme Egg. (2013–2016 United Kingdom)
It's Hunting Season. (2017–Present United Kingdom)
📖 Branding Insight & Heritage:
Cadbury Creme Egg is a chocolate confection produced in the shape of an egg, originating from the British chocolatier Cadbury. First invented in 1963 by Fry's as the Fry's Creme Egg, it was rebranded under the Cadbury name in 1971 and has since become one of the world's most iconic seasonal treats. Each egg features a thick milk chocolate shell encasing a sweet, fondant-like filling of white and yellow sugar cream, designed to mimic the yolk and white of a real egg. The brand's enduring slogan, "How do you eat yours?"—first launched in the 1980s and revived in 2024 after two decades—celebrates the playful, personal rituals of enjoying the treat, from eating it whole to spreading it on toast. With approximately 500 million units produced annually, Cadbury Creme Egg dominates the Easter confectionery market and has inspired countless spin-offs, limited editions, and even a personality test based on eating styles. Now part of Mondelez International, it remains a symbol of British chocolate heritage, seasonal indulgence, and the enduring belief that a gooey, egg-shaped bite can turn any moment into a celebration.
What is Cadbury Creme Egg’s slogan?
The current primary slogan of Cadbury Creme Egg is “ It's Hunting Season. ”
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