Canderel's Slogans & Taglines

Canderel is a premier international low-calorie sweetener brand that commands exceptional market equity as a leading alternative to sugar across Europe, South Africa, and the Middle East. Launched in 1979, the brand permanently redefined the tabletop sweetener category by popularizing aspartame-based formulations that mimic the taste of sugar without the calories. Today, Canderel operates as a flagship portfolio brand under Merisant, a core subsidiary of global food technology company Whole Earth Brands. While historically anchored by its iconic red aspartame tablets and granules, the high-volume brand has expanded into natural stevia variants, sucralose blends, and sugar-free chocolates to capture health-conscious and diabetic consumer segments. Utilizing robust multi-channel distribution networks spanning major supermarkets and pharmacies, Canderel mass-distributes its diverse sugar alternatives to millions of health-focused households worldwide.