Casa Sanchez's Slogans & Taglines

Casa Sanchez is a Mexican-style salsa and tortilla chip company founded in 1924 by Roberto and Isabel Sanchez in San Francisco, California. Originally established as a Mexicatessen, the business grew from a small tamale and tortilla shop into a pioneering force in Northern California’s Mexican food industry. The family brought the first mechanized tortilla machine to San Francisco and later expanded into tortilla chip production and fresh-packaged salsa. In 1968, the family opened the iconic Casa Sanchez restaurant, which became a neighborhood institution. Today, the fourth-generation family business operates from Hayward, California, distributing chips, salsas, guacamole, and tamales to grocery stores nationwide.

Core offerings include thick and crispy tortilla chips, fresh salsa roja, roasted verde salsa, real guacamole, and prepared foods such as tamales and gorditas. The brand is distinguished by its iconic mascot Jimmy the Cornman, a smiling figure in a sombrero riding a corn-shaped rocket, inspired by the space program of the 1960s. Brand messaging evolved in the early 1970s alongside the excitement of the moon landing era, adopting the playful taglines It’s the taco the town and Flavor out of this World, which reflected both the family’s culinary heritage and the cultural zeitgeist of the time.