Francesco Rinaldi's Slogans & Taglines

Francesco Rinaldi is an American pasta sauce brand founded in the 1970s by Ralph Cantisano, continuing a family tradition that began in 1937 when his parents Assuntha and Giovanni sold homemade pasta sauce on the streets of Rochester, New York. The brand was officially started in 1941 by Francesco Rinaldi himself, and its classic spice blend has remained unchanged since 1971. The iconic Mrs. Rinaldi has graced the label for nearly four decades, symbolising the brand’s heritage of hard work and Italian culture. In 2022, LiDestri Food and Drink sold the brand to Sugo Brands, LLC, which continues to manufacture the sauces through LiDestri. Today, the brand offers red and white sauce collections, including organic and Alfredo varieties, distributed to grocery stores nationwide.

Core offerings include traditional marinara, vodka sauce, Alfredo, arrabbiata, and organic pasta sauces, crafted with quality ingredients and extra virgin olive oil. Brand messaging centres on the inclusive promise Made by Italians. Enjoyed by Everyone., reflecting its authentic heritage and broad appeal. The company also uses At the Table Since 1979 to underscore its long-standing commitment to family meals and traditional recipes.