Idaho Spud's Slogans & Taglines

The Idaho Spud is a candy bar produced by the Idaho Candy Company, founded in 1901 by T.O. Smith in Boise, Idaho. The bar debuted in 1918, crafted from a cocoa-flavored marshmallow center made with agar agar (a seaweed-derived alternative to gelatin), enrobed in dark chocolate, and rolled in coconut flakes. Its distinctive potato-like shape and brown wrapper with yellow lettering have remained largely unchanged for over a century, contributing to its nostalgic appeal. The Idaho Candy Company still manufactures the bar at its historic 1909 factory in downtown Boise, using some original early-20th-century equipment. In 2021, the company sold approximately 2 million Idaho Spud bars, with roughly 60% consumed within Idaho itself.

Core offerings include the classic Idaho Spud bar, bite-sized Spud Bites, and related confections such as the Old Faithful Bar and Cherry Cocktail Bar. Brand messaging has centred on the iconic tagline The Candy Bar That Makes Idaho Famous, introduced shortly after the bar’s debut in 1918. The company also promoted the slogan Try it Frozen, encouraging consumers to enjoy the bar chilled for a unique texture experience.