Meggle's Slogans & Taglines

Meggle is a German milk and whey processing company founded in 1887 by Jakob Meggle as a small cheese dairy in Wasserburg am Inn, Bavaria. Now in its third generation of family ownership, the company has grown into a global leader in dairy processing, operating 21 subsidiaries across more than 100 countries with approximately 2,600 employees. Its core business spans four divisions: consumer dairy products including butter, cream, and cheese; functional food ingredients such as lactose, whey proteins, and fat powders; pharmaceutical excipients including lactose-based tableting and inhalation products; and feed ingredients for animal nutrition.

Brand messaging has evolved from the 1981 claim Ideen aus Milch (Ideas from milk) to the 2000 reassurance Alles in Butter (Everything in butter). In 1996, the company introduced its enduring consumer tagline Ich bin ein Gourmeggle, combining "gourmet" and "Meggle" to position the brand as a culinary enthusiast. More recently, the company has used So fein, das kann nur Meggle sein (So fine, it can only be Meggle) and Wann wirst du zum Gourmeggle? (When will you become a Gourmeggle?), inviting consumers to embrace the brand’s world of taste.