Chokito's Slogans & Taglines

Chokito is a chocolate-covered candy bar owned by Nestlé, born from a bold fusion of caramelised condensed milk, crisped rice, and smooth milk chocolate. Introduced in 1964, it was manufactured in Switzerland, Brazil, and Australia, quickly becoming a beloved treat across multiple continents. The brand's iconic Brazilian slogan—<"leite condensado caramelizado com flocos crocantes, coberto por um delicioso chocolate Nestlé"—perfectly captures its indulgent, multi-textured appeal. In Australia, its modern tagline "Big Feed, Big Taste" positions it as a satisfying snack for those seeking bold flavour, while its 1970s promise "Chokito gets you going" reflected an energising, on-the-go spirit. After a period of absence from shelves, the brand was relaunched with refreshed packaging, a new logo, and an improved recipe, targeting young adults who crave fun and freedom. In 2025, Chokito expanded its reach through a creative partnership with Uncle Tobys, inspiring a confectionery-inspired muesli bar range. Today, it remains a symbol of Nestlé's global confectionery prowess and the enduring belief that a little crunch, caramel, and chocolate can turn any moment into a celebration.