Dentyne's Slogans & Taglines

Dentyne is a series of chewing gum brands with a heritage stretching back over 125 years. Founded in 1899 by New York druggist Franklin V. Canning, the name itself is a contraction of "Dental Hygiene," reflecting its founding mission to clean teeth while freshening breath. Its early slogan, "Cleans your teeth while cleaning your breath," established Dentyne as one of the first medicated gums on the market. In 1916, it was acquired by the American Chicle Company, and today it operates under Mondelēz International. The brand has consistently evolved across generations—from the classic cinnamon and peppermint sticks to modern innovations like Dentyne Ice and Dentyne Fire, with taglines ranging from "Brush your breath with Dentyne" to "Practice Safe Breath Everywhere." With its modern promise "Purifies Your Breath," Dentyne remains a symbol of oral care innovation and the enduring belief that great gum should do more than taste good—it should leave you feeling genuinely refreshed.