Dreyer's's Slogans & Taglines

Dreyer's traces its origins to 1928, when ice cream maker William Dreyer and candy maker Joseph Edy formed a partnership in Oakland, California. The brand's defining moment came in 1929, when Dreyer—using his wife's sewing shears to cut marshmallows—mixed chocolate ice cream, almonds and marshmallow to create Rocky Road, an antidote to the Great Depression that became America's first blockbuster flavour beyond vanilla, chocolate and strawberry. After the partnership dissolved in 1947, the company evolved into Dreyer's Grand Ice Cream, expanding coast to coast under the dual-brand strategy: Dreyer's west of the Rockies and Edy's east of them. Now part of Froneri's portfolio, the brand produces a range spanning Classic, Slow Churned and "Extras" lines, plus frozen novelties like Dibs. Its slogan journey reflects this innovative spirit: from the foundational "Scooping since 1928" and the 1990s declaration "Evidently it's not your normal ice cream," to the playful "Share a scoop, share a smile" and the product-specific promise "1/2 the Fat, 1/3 Fewer Calories than Regular Ice Cream" for its light offerings.