Hubba Bubba's Slogans & Taglines

Hubba Bubba is an American bubble gum brand introduced in 1979 by the Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated. It was Wrigley’s first entry into the bubble gum market, distinguished by a proprietary synthetic gum base that was significantly less sticky than competitors—allowing chewers to blow large bubbles without the mess of gum adhering to their face. The name derives from the World War II military slang phrase "Hubba Hubba," used by soldiers to express approval. The product line spans traditional chunk-style gum, the iconic Bubble Tape introduced in 1988—a six-foot continuous strip housed in a tape-dispenser-style container—and flavours including strawberry, lime, root beer, and cola. After a fifteen-year hiatus from the U.S. market in the 1990s, the brand returned in 2004 and remains a global staple in the confectionery aisle.

Brand messaging has been anchored since launch by the iconic promise Big bubbles, no troubles, which directly communicated the product’s non-stick, mess-free advantage. The 1988 Bubble Tape launch introduced the playful exclusivity of 6 feet of bubble gum for you, not them, while more recent positioning has embraced the imaginative call to Blow it out of Proportion, encouraging creativity and exaggerated fun.