Jarlsberg cheese's Slogans & Taglines

Jarlsberg is a mild cow's-milk cheese with large regular holes that originates from Norway and has become one of the world's most beloved dairy exports. The story began in 1956 when Professor Ole Martin Ystgaard and his team at the Agricultural University of Norway set out to recreate a cheese tradition from the 1830s, when Swiss cheesemakers first taught Norwegians their craft. Combining old-world techniques with modern technology, they developed a semi-hard, medium-fat cheese with a distinctive sweet, nutty flavour and characteristic round holes. Named after the historic Jarlsberg county where the original production took place, the cheese is now owned by TINE SA, Norway's largest dairy cooperative. Its secret recipe—guarded for decades—relies on a special bacterial culture that gives Jarlsberg its signature taste and eye formation. Today, produced in Norway, Ireland, and the United States, Jarlsberg is celebrated for its versatility, meltability, and status as a lactose-free option, proving that a university experiment can mature into a global culinary icon.