Jiffy Pop's Slogans & Taglines

Jiffy Pop is a brand of popcorn created in 1958 by Frederick C. Mennen, an inventor and chemist from LaPorte, Indiana. Mennen developed the revolutionary concept of a single-use, all-in-one stovetop popcorn pan—an aluminium pan filled with popcorn kernels and oil, sealed with an expandable foil lid that puffs up dramatically as the corn pops. He began marketing the product in 1959 as the world's most amazing popcorn, and later that same year sold the rights to American Home Products, where pharmacologist Alvin Golub refined the design for national distribution. The brand became a cultural phenomenon in the 1970s through television commercials featuring stage magician Harry Blackstone Jr. and the iconic jingle the magic treat — as much fun to make as it is to eat, which perfectly captured the spectacle of the expanding foil dome. In 1996, American Home Products separated its food division as International Home Foods, which was acquired by ConAgra Foods in 2000. Core offerings today centre on the classic butter-flavour stovetop popcorn pan, with the packaging having evolved from shiny silver to matte black to improve heat absorption. Despite the rise of microwave popcorn, Jiffy Pop remains a nostalgic favourite and camping staple, its distinctive popping experience immortalised in pop culture including the iconic opening scene of the 1996 film Scream.