ConAgra Foods's Slogans & Taglines

Conagra Brands, Inc. is a North American packaged foods company headquartered in Chicago, Illinois, with a legacy stretching back over a century. Founded in 1919 by Alva Kinney and Frank Little as Nebraska Consolidated Mills in Grand Island, Nebraska, it began as a regional flour-milling operation. The pivotal 1971 rebranding to ConAgra—combining con (consolidated) and agra (agriculture)—signalled a strategic shift from commodities to branded consumer foods. After decades of expansion through acquisitions like Banquet Foods, Healthy Choice, and Pinnacle Foods, the company spun off Lamb Weston in 2016, relocated to Chicago, and became Conagra Brands, a pure-play branded CPG food company. Today, its portfolio includes iconic names such as Birds Eye, Duncan Hines, Healthy Choice, Marie Callender's, Slim Jim, and Reddi-wip, generating approximately $12 billion in annual net sales. Its philosophy combines a 100-year heritage of quality food with agility and relentless innovation, continuously evolving to satisfy changing consumer preferences.