Kelly's of Cornwall's Slogans & Taglines

Kelly's of Cornwall traces its roots to the late 1890s, when Italian immigrant Joseph Staffieri settled in St Austell and began selling homemade ice cream during the summer months alongside a fish-and-chip business in winter. What started as a modest seasonal trade has evolved into the UK's leading Cornish ice cream brand, now produced in a dedicated factory in Bodmin, Cornwall, and still guided by the founding family into its fourth generation. The brand's signature lies in its pioneering use of Cornish clotted cream and whole milk from local herds, yielding a velvety richness that defines its extensive range—from timeless Vanilla Bean and Strawberry to indulgent Honeycomb & Caramel and Salted Caramel Fudge. Kelly's has long woven its Cornish identity into its voice: early campaigns celebrated the region's dairy heritage, while modern marketing embraced the Cornish language itself with the playful tagline "Kelly's, Cornish for ice cream," reinforcing that every scoop is inseparable from its provenance.