Nesquik's Slogans & Taglines

Nesquik is a brand of food products made by Swiss company Nestlé that has turned chocolate milk into a global ritual of joy since 1948. Originally launched in the United States as Nestlé Quik, the brand was created to give mothers a quick, delicious way to enhance milk for their children. In the 1950s, it crossed the Atlantic and became Nesquik in Europe, introducing playful flavors like banana in 1954 and strawberry in 1960. The same year, the iconic Quicky the Bunny hopped into the spotlight, becoming the brand's enduring mascot and a symbol of fun-filled mornings. After decades as Nestlé Quik in America and Nesquik abroad, the names unified globally in 1999. The brand's philosophy has evolved across generations: from the early promise to "make the good better every day" to the modern call to "Wake them up to a world of possibilities" and the playful "It's All in the Making." Today, with a portfolio spanning chocolate powders, syrups, ready-to-drink bottles, and cereals, Nesquik remains a symbol of childhood delight, family connection, and the enduring magic of a simple chocolate swirl in a glass of milk.