Barilla's Slogans & Taglines

Barilla G. e R. Fratelli S.p.A. is an Italian multinational food company and the world's largest pasta producer. Founded in 1877 as a small bread and pasta shop in Parma by Pietro Barilla Sr., the company evolved into a global powerhouse after closing its bakery operations in 1952 to focus exclusively on pasta. Under the visionary leadership of third-generation Pietro Barilla, the brand invested heavily in advertising, earning the Palme d'Or for the 1952 campaign "With Barilla pasta is always Sunday". After a brief period under American ownership in the 1970s, the Barilla family regained control in 1979. Today, the company operates production facilities across Italy, the United States, and beyond, offering a comprehensive portfolio spanning pasta, sauces, and bakery products through brands including Mulino Bianco and Voiello. Brand messaging evolved from the nostalgic "Where there's Barilla, there's home" to the contemporary purpose "The joy of food for a better life", reflecting its commitment to quality, sustainability, and the Mediterranean lifestyle.