Cinnamon Toast Crunch's Slogans & Taglines

Cinnamon Toast Crunch is a breakfast cereal produced by General Mills and Nestlé that has turned cinnamon-sugar swirls into a breakfast obsession since 1984. First introduced in the United States, the brand expanded globally under adapted names—Croque-Cannelle in French Canada, Curiously Cinnamon in the UK, and Cini Minis across Europe and Latin America. Its marketing identity has been shaped by a parade of memorable slogans: from the early "Tastes like Cinnamon Toast" to the sensory promise of "The taste you can see" in 1995, the bold "It's That Intense" in 2007, the playful "Crave those crazy squares" in 2009, and the modern "Unlock the Cinnaverse." From the original trio of baker mascots to the mischievous Crazy Squares and later Quello the Gnome, the brand has consistently reinvented its storytelling. With whole wheat and rice squares dusted in real cinnamon and sugar, it has grown into one of America's top-selling cereals, proving that visible flavor and a little whimsy can make every morning a celebration.