Sabrett's Slogans & Taglines

Marathon Enterprises, Inc. is a major regional supplier of meats and gourmet delicatessen products headquartered in Englewood, New Jersey. The company's story began in 1926 when Samuel Ogus and Fritz Frankel founded Star Baking Company, later evolving into Sabrett—a name derived from "sabre," meaning a small sword, with the original slogan "keen on quality." The brand became iconic for its all-beef frankfurters served from New York City street carts beneath signature blue-and-yellow umbrellas, renowned for their famous snap from natural casings and distinctive spiced flavor.

In 1989, Gregory Papalexis acquired Sabrett through Marathon Industries, preserving its legacy as a family-owned operation. Today, Marathon Enterprises manufactures frankfurters, pastrami, salami, condiments, and buns at its Bronx facility, supplying the New York metropolitan area and beyond. Its enduring philosophy reflects a dedication to quality, tradition, and the authentic New York street food experience that has made Sabrett a beloved name for nearly a century.