Orbit's Slogans & Taglines

Orbit is a sugarless chewing gum brand from the Wrigley Company with a history of resilience and reinvention. First launched in the United Kingdom in 1899 as a traditional long-stick gum, it was reintroduced in the United States in 1944 as a wartime replacement brand when gum-making ingredients were rationed during World War II. After the war, it was discontinued as Juicy Fruit, Spearmint, and Doublemint returned to shelves. The brand was reborn in 1976 in Germany, Switzerland, and the Netherlands as Wrigley’s first sugar-free gum marketed under its own name. After a brief return to the US in the late 1970s and removal in the 1980s due to sweetener concerns, Orbit finally reclaimed American markets in 2001 with a bold new identity. The iconic "Orbit Girl" campaign, featuring a polished British-accented character in all white, defined the brand’s early 2000s persona, while the later slogan "Eat. Drink. Chew Orbit." positioned it as the essential post-meal refreshment. With ADA-recognized oral health benefits and a diverse flavor portfolio, Orbit has evolved from a wartime substitute into a global symbol of clean, confident freshness.