Paulig's Slogans & Taglines

Paulig is a Finnish family-owned food and drink company founded in 1876 by Gustav Paulig in Helsinki. What began as a modest importing business for coffee, spices, and colonial goods evolved into a cornerstone of Nordic taste culture. In 1904, Paulig established the first industrial coffee roastery in the Nordics, shifting from trader to craft-driven producer. The brand's early slogan, "The best to the last drop," captured its relentless pursuit of quality, while the iconic Paula Girl mascot—introduced in 1926—embodied the warmth of Finnish hospitality. From pioneering Europe's first date-stamped coffee packages in 1931 to launching beloved blends like Juhla and Presidentti, Paulig consistently turned everyday rituals into flavourful celebrations. Today, as an international group spanning coffee, Tex Mex, spices, and plant-based foods across 70 markets, Paulig remains guided by its founding ethos: a passion for honest craftsmanship, shared moments, and the belief that life is at its richest when full of flavour.