PayDay's Slogans & Taglines

PayDay is an American candy bar that has defied confectionery convention for over ninety years. Created in 1932 by Frank Martoccio's Hollywood Candy Company, the bar was born on an actual payday at the plant, its name capturing the hopeful spirit of workers during the Great Depression. Unlike virtually every competitor, PayDay boldly omitted chocolate, instead wrapping a sweet caramel-nougat center in a dense blanket of salted peanuts. This unconventional formula—high in protein and slow-burning energy—was marketed as a practical meal replacement for struggling Americans. The brand changed hands across decades, from Consolidated Foods to Leaf Candy Company, before finding its permanent home with The Hershey Company in 1996. Its playful slogans—<"Totally Nuts about Payday" and "Can't Get Enough Peanuts? Get A PayDay"—celebrate its nut-dominant identity. Today, with variations like Honey Roasted and Chocolatey Avalanche alongside the original, PayDay remains a testament to the enduring appeal of simplicity, substance, and the perfect balance of salty and sweet.