Peperami's Slogans & Taglines

Peperami is a salami sausage snack manufactured by Jack Link's that has been a beloved British meat snack since 1979. Originally owned by Unilever, the brand was acquired by Jack Link's in 2014, becoming part of the global meat snack leader's portfolio. Manufactured in Ansbach, Germany, and sold across the United Kingdom, Ireland, and beyond, Peperami built its identity on bold, protein-packed pork sticks that satisfy hunger with unapologetic flavour. The brand's defining moment came in 1993 with the debut of its iconic mascot, The Animal—a frenzied, anthropomorphic sausage voiced by comedian Adrian Edmondson—alongside the enduring slogan "It's a bit of an animal." This irreverent campaign transformed a simple meat stick into a cultural phenomenon. With variants spanning Original, Hot, Firestick, and newer introductions like Beef and Chicken Bites, Peperami has consistently evolved while retaining its wild, playful edge. Today, as the UK's number one chilled meat snacking brand, Peperami remains a symbol of bold snacking, British advertising ingenuity, and the enduring belief that a little bit of animal can tame a rumbling stomach.