Popsicle's Slogans & Taglines

Popsicle traces its origins to a fortuitous accident in 1905, when eleven-year-old Frank Epperson left a cup of soda powder, water, and a stirring stick on his porch in San Francisco. The freezing night transformed the mixture into the first frozen pop, which Epperson initially dubbed the "Epsicle" before renaming it "Popsicle" in 1923 after his children's affectionate nickname. After patenting the invention and selling the rights to the Joe Lowe Company in 1925, the brand became an American summertime staple, surviving the Great Depression with the innovative twin-stick pop designed for sharing. Now part of Unilever's Good Humor-Breyers portfolio, Popsicle produces over two billion ice pops annually across more than thirty varieties, from classic Cherry—the top-selling flavor—to the patriotic Firecracker and creamy Creamsicle. The brand's voice has evolved from Depression-era practicality to modern declarations of being America's favorite frozen treat, a century-old symbol of simple, refreshing joy that continues to define summer.