President cheese's Slogans & Taglines

A monumental pillar of global agrifood industrialization, Président operates as the multi-billion-dollar flagship dairy brand of the Lactalis Group, headquartered in Laval, France. Launched in 1968 by Michel Besnier, the brand permanently revolutionized the traditional French dairy landscape by introducing the first large-scale, mass-market pasteurized Camembert. This precision manufacturing breakthrough eliminated the strict shelf-life and quality variances inherent to raw-milk artisanal cheeses, making premium French culinary staples highly scalable, uniform, and accessible to a global demographic.

Today, Président commands definitive market leadership across more than 150 countries, acting as the primary international vanguard for French dairy expertise. Its hyper-optimized industrial matrix structures production around two massive pillars: its high-margin, universally revered gastronomic butter lines, and an extensive portfolio of industrially standardized specialty cheeses—ranging from Brie and Camembert to Feta, Emmental, and processed spreads. By synthesizing standardized, high-velocity food processing telemetry with the classic prestige of French culinary branding, Président successfully translates complex agricultural outputs into a ubiquitous consumer packaged goods (CPG) empire that penetrates over 85% of households in its native market.