Shredded wheat's Slogans & Taglines

Shredded Wheat is a breakfast cereal made from whole wheat formed into pillow-shaped biscuits, invented in 1893 by Henry D. Perky in Colorado. Originally developed to aid digestion, Perky discovered that running boiled wheat through a shredding machine created threads that, when baked, produced a toasty flavour and easy-to-digest biscuit. In 1901, the Natural Food Company built a large factory at Niagara Falls, New York, and by 1908 had renamed itself The Shredded Wheat Company. The brand was acquired by National Biscuit Company (Nabisco) in 1930, and later by Kraft Foods in 1993, becoming part of the Post Cereals portfolio. Its iconic 1982 slogan, "Bet you can't eat three," challenged consumers with its hearty, filling nature. Today, produced by Post Consumer Brands, Shredded Wheat remains a symbol of whole-grain simplicity and the enduring belief that breakfast should be both wholesome and satisfying.