Skinny Cow Ice Cream's Slogans & Taglines

Skinny Cow is an American low-fat dessert brand founded in 1991 in New Jersey under the name Silhouette, before being developed into its modern form in 1994 by Saverio Pugliese and Marc Wexler as a diet ice cream sandwich concept sold in Manhattan. The brand was acquired by Nestlé Dreyer's Ice Cream in 2004 and relaunched as Skinny Cow, quickly establishing a loyal following among consumers seeking indulgent treats without the calorie compromise. Core offerings today span a portfolio of frozen desserts including ice cream sandwiches, cones, and chocolate-dipped bars, alongside confectionery lines such as Dreamy Clusters and Heavenly Crisp bars, and Creamy Iced Coffee drinks. Brand messaging has evolved from the early positioning Like ice cream, love Skinny Cow to the candy line promise yes you can!, consistently reinforcing the philosophy of "no-trade off" indulgence. In 2017, the brand reformulated its recipes to shorten ingredient lists and remove unfamiliar additives, aligning with clean-label trends while maintaining its signature decadent taste. Today, Skinny Cow remains a leading name in the sensible indulgence category, distributed nationwide across the United States.