Sun Chips's Slogans & Taglines

SunChips is a brand of fried, rippled, multigrain chips launched by Frito-Lay in 1991, pioneering the healthy snacking movement in America. Born from a vision to offer a delicious alternative without sacrificing nutritional value, the brand introduced one of the first widely available multigrain chips, positioning itself as a smarter choice for health-conscious consumers. Its marketing theme, "Whole Grain Snacking," and the promise of "100% Whole Grain" on every bag established a clear identity rooted in wholesome ingredients. In the late 2000s, SunChips pushed the boundaries of green innovation with the "One small step at a time" initiative, powering its Modesto plant with solar energy and briefly introducing a compostable bag in 2010. Though the noisy packaging was later discontinued, the brand's environmental commitment endured. With flavors like Harvest Cheddar and Garden Salsa, SunChips has consistently appealed to generations seeking taste with substance, proving that a snack can be both flavorful and mindful.