Time Out's Slogans & Taglines

Time Out was a chocolate bar brand manufactured by Cadbury Ireland, first introduced in the United Kingdom and Ireland in 1992, followed by Australia and New Zealand in 1995. The bar was distinguished by its unique construction: a ripple of milk chocolate nestled between two crisp wafers, all generously coated in Cadbury Dairy Milk chocolate. Typically sold in twin-finger packs, it offered a lighter, more textured alternative to solid chocolate bars. Brand messaging debuted with the slogan the wafer break with a layer of Flake, emphasising its layered composition. In 2010, the packaging was refreshed with a lighter blue design and a new tagline, Everyone needs some Time Out, though consumer dissatisfaction prompted a swift return to the original dark blue. Core offerings expanded to include variants such as Time Out Chunky, Mint Chunky, Orange, and Coffee. In 2015, production shifted from Ireland to Poland, and by 2016 the original bar was discontinued across major markets, replaced by the reformulated Time Out Wafer. Today, the brand survives primarily in Australia, where it is marketed under alternate names.