Totino’s's Slogans & Taglines

Totino's and Jeno's are iconic American frozen pizza brands that transformed American snacking from two distinct origins. Totino's was born in 1951 when Rose and Jim Totino opened a pizzeria in Minneapolis with a $1,500 loan, later pioneering frozen pizza in 1962. Rose became Pillsbury's first female vice president and patented the signature Crisp Crust technology in 1979, creating the first nationally distributed frozen pizza. Jeno's emerged separately in 1968 when Jeno Paulucci invented Pizza Rolls—pizza ingredients wrapped in egg roll skins. Pillsbury acquired Totino's in 1975 and Jeno's Pizza Rolls in 1985 for $135 million, later rebranding the rolls under the Totino's name in 1993. Now owned by General Mills, the combined brands produce 1.4 million pizzas daily and became a billion-dollar brand in 2022, proving that innovation, convenience, and bold flavor can turn humble beginnings into a freezer-aisle empire.