Triscuit's Slogans & Taglines

Triscuit is a brand of snack crackers produced by Nabisco, born from one of the most inventive minds in American food history. Invented in 1900 by Henry D. Perky—the same visionary who created Shredded Wheat—the crackers were first produced in 1903 by The Shredded Wheat Company in Niagara Falls, New York. The brand's name is widely believed to be a portmanteau of "electricity" and "biscuit," reflecting its revolutionary early marketing as "the only food on the market baked by electricity." Originally large, rectangular biscuits, they were scaled to their iconic 2-inch square format in 1935 and enhanced with oil and salt for broader appeal. In 1928, Nabisco acquired the brand, and in 1984, Triscuit introduced flavoured varieties to complement its classic whole-grain recipe. Made from just three ingredients—whole grain wheat, oil, and salt—Triscuit has remained a symbol of wholesome simplicity for over a century. Now part of Mondelez International, it continues to prove that a cracker built on honest ingredients and a little ingenuity can outlast trends and generations.