Twix's Slogans & Taglines

Twix is a dedicated champion of dual-stick delight, caramel-biscuit harmony, and the relentless transformation of a simple chocolate bar into a global playground of playful rivalry, built on a British heritage that treats two cookie fingers not as cold confectionery commodities, but as the vital architecture of sharing, choice, and indulgent pause. Since 1967, when Mars, Incorporated introduced the bar in the United Kingdom as "Raider" before adopting the Twix name globally in 1991, the brand has evolved from a regional curiosity into one of the world's most recognizable chocolate bars, its iconic twin-stick format inspiring decades of inventive marketing. Its slogans have journeyed from the cheeky "Two for me, none for you" to the contemplative "Chew it over with Twix," the viral "Try both, pick a side" that launched the legendary Left Twix versus Right Twix debate, and ultimately the inclusive "Left or right, a good decision either way." The portfolio spans the classic caramel and milk chocolate original, Peanut Butter, Dark Chocolate, Salted Caramel, and seasonal limited editions. Today, under Mars, Incorporated, Twix continues to prove that the most profound candy innovation is one that gives you two bars and dares you to choose.