Wall's's Slogans & Taglines

Wall's traces its origins to 1786, when T. Wall & Sons Ltd began as a butcher's shop in London's St James' Market. In 1913, founder Thomas Wall had a eureka moment to offset summer sausage slumps by selling ice cream, but World War I delayed the plan. When Unilever acquired the business in 1922, Wall's ice cream was born, with vendors peddling treats via horse-drawn carts and the iconic "Stop me and buy one" tricycles—8,500 strong by 1939. The brand's 1962 state-of-the-art factory now produces over 1 billion ice creams annually, including beloved novelties like Cornetto, Twister, and Feast, sold across 52 countries. Its slogan evolution mirrors this journey from street-side charm to global joy: from the legendary "Stop me and buy one" to the playful "Goodbye Serious," and ultimately the warm invitation to "Share happy," cementing Wall's as a century-old symbol of frozen delight.