Band-Aid's Slogans & Taglines

Band-Aid is a brand of adhesive bandages distributed by the American pharmaceutical and medical-devices company Johnson & Johnson, now under the consumer health company Kenvue following its 2023 spin-off. The product was invented in 1920 by Earle Dickson, a cotton buyer for Johnson & Johnson, who created the first ready-made adhesive bandage for his wife Josephine, who frequently cut and burned herself while cooking. The prototype combined a piece of gauze attached to surgical tape and covered with crinoline for sterility, allowing self-application without assistance. Core offerings today encompass a comprehensive range of adhesive bandages including waterproof, fabric, sheer, antibiotic-infused, and decorative variants featuring characters from Mickey Mouse to Spider-Man, alongside liquid bandages, hydrocolloid patches, and skin-tone complementing OURTONE® bandages for diverse skin tones. Brand messaging has been anchored by the iconic 1975 jingle I am stuck on Band-Aid brand 'cause Band-Aid's stuck on me!, which won a Clio Award in 1976 and was brought back for new advertising decades later. Other memorable slogans include Stays on until you want it off, Heals the wound fast heals the hurt faster, and Continuous Care. Today, Band-Aid remains the most trusted brand in the United States, with over 100 billion units sold worldwide and the one-billionth bandage produced in 2020.