Brabantia's Slogans & Taglines

Brabantia was founded in 1919 in Aalst, the Netherlands, originally as Van Elderen & Co, producing milk cans, jugs, sieves, and funnels. Over the past century, the brand has evolved into a leading manufacturer of kitchen and bathroom accessories, renowned for combining functional design with enduring quality. A defining milestone came in 1952 with the launch of its first pedal bin range, establishing a legacy of innovation in household waste management. Core offerings today span iconic pedal bins, laundry solutions, bread bins, food storage, and bathroom accessories including scales, soap dispensers, and organisers. The brand operates with a firm commitment to sustainability, utilising recycled materials across its product lines and partnering with WeForest to offset environmental impact. With a design philosophy centred on making everyday tasks more enjoyable, Brabantia products are backed by extensive warranties of up to ten years. Today, the brand is distributed across more than 100 countries, continuing to blend Dutch craftsmanship with modern, sustainable living solutions.