Hillarys's Slogans & Taglines

Hillarys was founded in 1971 by Tony Hillary in Nottingham, where he began making made-to-measure blinds in his garage. Over five decades, the brand has grown into the UK's leading window coverings specialist, expanding from a single-product workshop into a nationwide service with over 1,000 self-employed advisors. In 2019, the company was acquired by Hunter Douglas, the world's largest window coverings business, for £300 million, accelerating its growth across Britain and Ireland.

The brand's core products are window coverings, including made-to-measure blinds, curtains, shutters, and awnings, alongside carpets and flooring. Its signature in-home service—where advisors bring samples, take measurements, and return to fit—has made Hillarys a household name in British home furnishings.

From its origins as a garage-based manufacturer, Hillarys has evolved into a trusted national brand. In 2023, it launched the campaign "For the Window Wise," positioning itself around expert guidance and tailored solutions. This reflects a journey from local craftsmanship to a market leader that combines bespoke quality with convenience, embodying the promise that measuring and fitting are always included.