Moulinex's Slogans & Taglines

Moulinex is a French manufacturer of small household appliances founded in 1932 by Parisian craftsman Jean Mantelet, who invented the Moulin-Légumes vegetable mill to simplify kitchen preparation. The brand name was officially registered in 1955 as a contraction of Moulin Express, following the blockbuster launch of an electric coffee grinder in 1956 that sold 1.5 million units in its first year alone. The brand became a cultural phenomenon with the iconic 1960s advertising slogan Moulinex libère la femme (Moulinex liberates women), reflecting its mission to free households from domestic drudgery. Core offerings span food processors, blenders, coffee makers, mixers, and multicookers, all designed with bold, user-friendly aesthetics. In 1997, Moulinex was awarded the prestigious Marque du Siècle (Brand of the Century) title. Following financial difficulties, the brand was acquired by Groupe SEB in 2001. Today, Moulinex continues to innovate under the platform groundbreaking solutions that make cooking simpler, serving as a cornerstone of the global small appliance market with a presence in nearly 150 countries.