Neff GmbH's Slogans & Taglines

NEFF GmbH is a German manufacturer of high-end kitchen appliances founded in 1877 by Carl Andreas Neff in Bretten, Baden-Württemberg. Originally established as a small stove and oven factory producing coal-fired cookers, the company has evolved into a premium brand renowned for engineering excellence and culinary innovation. In 1950, NEFF became the first manufacturer to make thermostats standard in ovens; in 1957, it introduced Europe’s first microwave oven; and in 1970, it pioneered the CircoTherm® hot-air system. Acquired by BSH Hausgeräte in 1982, NEFF now operates from its headquarters in Munich, specialising in built-in ovens, cooktops, rangehoods, dishwashers, and refrigerators. Its iconic innovations include the Slide&Hide® disappearing oven door and the TwistPad® magnetic control dial, serving cooking enthusiasts in over 50 countries.

Brand messaging has evolved from the heritage claim Neff – at home in the best kitchens to the passion-driven promise Cooking passion since 1877. The contemporary positioning is anchored by Cook. Create. Inspire., reflecting its mission to empower home chefs through German engineering and intuitive design, while the invitation Open the door to NEFF reinforces its identity as a gateway to creative culinary experiences.