Pepsodent's Slogans & Taglines

Pepsodent is an American brand of toothpaste with a minty flavour derived from sassafras, born from a Chicago inventor's curiosity. Patented in 1915 by William M. Ruthrauff, the original formula contained pepsin—a digestive enzyme intended to break down food deposits on teeth, giving the brand its name. The brand's iconic slogan, "You'll wonder where the yellow went, when you brush your teeth with Pepsodent!" became one of the most memorable advertising jingles of the 20th century, cementing its place in pop culture. Acquired by Unilever in 1944, Pepsodent expanded globally, though its U.S. and Canadian rights were sold to Church & Dwight in 2003. Though it once dominated the market, its slow adoption of fluoride in the 1950s caused sales to decline against competitors like Crest and Colgate. Today, it remains a value brand in discount channels and a Unilever staple in markets across Asia, Latin America, and Europe, proving that even a century-old smile can still shine.