Rhodia's Slogans & Taglines

Rhodia traces its origins to 1902, when the Société Chimique des Usines de Rhône first adopted the Rhodia name for its perfume and chemical products. The brand emerged from the 1928 merger of two 19th-century French industrial giants—Société Chimique des Usines de Rhône and Poulenc Frères—forming Rhône-Poulenc. In 1998, the chemicals and synthetic fibers division was spun off as an independent public company, Rhodia S.A., headquartered in La Défense, France. The group grew through major acquisitions such as Albright & Wilson and ChiRex before being acquired by Solvay in 2011, integrating its operations into one of the world's largest specialty chemicals groups.

The group's core products span specialty chemicals, synthetic fibers, and polymers, serving industries from automotive and electronics to pharmaceuticals and consumer care. Its portfolio includes polyamide engineering plastics, cellulose acetate fibers, high-performance silicas, rare earth formulations, and surfactants.

From its early days as a perfume label, Rhodia evolved into a symbol of industrial innovation and sustainable chemistry. While no single advertising slogan has defined its corporate identity, the brand has consistently positioned itself around technical excellence and tailor-made solutions, reflecting a legacy of transformation from fine fragrances to advanced materials science.