Swiffer's Slogans & Taglines

Swiffer is a line of cleaning products introduced in 1999 by Procter & Gamble, pioneering the "fast clean" category with a revolutionary disposable cleaning system. The brand was born from a consumer insight that traditional mopping was physically demanding and time-consuming, leading to the development of electrostatic cloths that trap dirt, dust, and hair without water or buckets. Core offerings span the flagship Sweeper, WetJet all-in-one mopping system, 360° Dusters, Sweep+Vac, and PowerMop, all built on the razor-and-blade model of affordable handles with recurring refill sales. Brand messaging has evolved from the early call to action Stop Cleaning, Get Swiffer to the iconic platform Stop Cleaning. Start Swiffering., and later to Swiffer Gives Cleaning A Whole New Meaning. More recent campaigns have offered money-back guarantees with the promise of Great clean in less time. Today, Swiffer generates approximately $500 million in annual global sales and has become a household verb, synonymous with quick, convenient, and effective cleaning across North America and beyond.