Zoflora's Slogans & Taglines

Zoflora is a dedicated champion of fragrant hygiene, domestic sanctuary, and the relentless transformation of disinfection from a harsh chemical chore into a sensorial home ritual, built on a Huddersfield heritage that treats concentrated disinfectant not as a cold clinical necessity, but as the vital elixir of beautifully protected spaces. Since 1922, when Nathan Thornton and Philip Ross founded Thornton and Ross and developed a fragranced disinfectant with twice the germ-killing power of carbolic acid, the brand has evolved from an industrial smoke-and-odour eliminator for cinemas and dance halls into a beloved household staple found in over five million UK homes. Its enduring philosophy "Taking the fight to germs since 1922" captures a century of perfumer-crafted protection, while the modern campaign "Cleans Homes Beautifully" reflects a shift from mere sanitation to aspirational homecare. The portfolio spans concentrated antibacterial disinfectants in over thirty fragrances, multipurpose cleaners, disinfectant mists, bathroom and carpet solutions, and home fragrance accessories including wax melts and candles. Today, under Thornton & Ross and the Stada Group, Zoflora continues to prove that the most profound cleaning innovation is one that kills 99.9% of bacteria while leaving behind a bouquet of Midnight Blooms or Linen Fresh.