Ninety Nine Restaurant & Pub's Slogans & Taglines

Ninety Nine Restaurant (also known as 99 Restaurant, 99, or affectionately "The Nines") is an American casual dining restaurant and pub chain founded in 1952 by Charles F. "Charlie" Doe at 99 State Street in Boston, Massachusetts. In 1962, the flagship location moved to Woburn, Massachusetts, where it remains headquartered today. An early pioneer of the casual dining concept, the chain is renowned for its value-oriented menu featuring American pub fare, steaks, seafood, and signature items such as Boneless Buffalo Wings and Broiled Sirloin Tips. The brand’s iconic horseshoe logo traces back to a gift from Doe’s wife. After decades of family ownership, the chain was sold to O’Charley’s in 2002 and later acquired by J. Alexander’s in 2017. Today, it operates approximately 100 locations across seven Northeastern states, serving over 20 million guests annually.

Brand messaging has been anchored by the enduring promise You’ll Always Come Back For More, reflecting its commitment to consistent quality and value. This evolved into the playful claim 99 reasons you’ll always come back for more and the straightforward assurance Great meal, Great deal, reinforcing its identity as a neighbourhood destination where guests enjoy great food and great drink at a terrific price.